5 Typographic Rules for Non-Designers

Posted by on Aug 25, 2014 in Design, Typography | No Comments

Not everyone wants to drop the money to go to design school and become a full-fledged graphic designer. Some creative souls just enjoy crafting beautiful creations that catch the eye and convey a good message. The following five typographic rules apply to these types of creatives.

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1. Do not outline type
Instead, try using contrast for emphasis. This will prevent your design from feeling default and dated.

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2. Do not stretch type disproportionately
Instead, choose a large type family with lots of variety. An ideal choice would be one with condensed, regular, and extended cuts.

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3. Do not use display type for body copy
Make sure that the typeface you use for body copy is legible. Never use display fonts, scripts, handwritten fonts, condensed fonts, or extended fonts for body. These are better reserved for headers.

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4. Do not put type over busy backgrounds
Instead, try using a blurred or solid background. This will help make the type more legible and make it pop more.

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5. Do not mix more than two typefaces
Even though designers can pull more than two off well, try to stick to two or less to keep your design from getting too muddled. Choose two that harmonize well by following these simple rules.

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Now remember, design is subjective and these rules won’t apply to every design, but they’re a good starting point. Never forget the elements and principles of design when crafting something creative, and don’t forget to start with a strong concept. Happy designing!

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